Performance Marketing Case Study

🚀 Lead Generation for a Flooring Brand Using WhatsApp Ads

1️⃣ Project Overview

Industry
Flooring / Interior Services

Objective
🎯 Generate consistent, high-quality customer inquiries for flooring services using Meta Ads within a limited daily budget.

2️⃣ Challenge

The client needed a reliable way to receive genuine customer inquiries on a daily basis. Regular promotions and visibility were not converting into actual business conversations.

👉 Insight:
A direct and simple communication method was required to turn interested viewers into real inquiries.

3️⃣ Strategic Approach – WhatsApp Lead Generation 🔥

We implemented a WhatsApp-focused ad strategy to make it easier for potential customers to connect instantly.

Why WhatsApp?

• Direct and quick communication

• Higher user intent

• Easy inquiry process for customers

• Faster response and follow-up

4️⃣ Execution Strategy

✅ Service-focused ad creatives using real flooring work images
✅ Strong CTA: “Message Us on WhatsApp”
✅ Local area and interest-based audience targeting
✅ Conversion-focused campaign setup in Meta Ads

Funnel:
Ad → WhatsApp Chat → Inquiry → Conversion

5️⃣ Results 🚀

📊 Campaign Performance

• Daily Budget: ₹300

• Leads Generated: 18–20 inquiries per day

• High-quality and genuine customer conversations

• Strong and consistent user intent

6️⃣ Key Insights 🧠

💡 Simple communication channels increase conversions
💡 WhatsApp ads are highly effective for local service businesses
💡 Clear CTA and focused creatives drive better results

7️⃣ Business Impact

✅ Consistent flow of daily flooring inquiries
✅ Improved response time with customers
✅ Better utilization of ad budget
✅ High client satisfaction with lead quality

8️⃣ Conclusion

By implementing a WhatsApp lead generation strategy, the flooring brand achieved a steady stream of quality inquiries every day within a ₹300 budget, creating a reliable and scalable system for customer acquisition.