Social Media Marketing Case Study
🚀 Influencer Reel Strategy for a Restaurant Brand
1️⃣ Project Overview
Industry
Restaurant / Food & Beverage
Objective
🎯 Increase brand visibility, Instagram reach, and followers using influencer-driven reel content.
Initial Situation
The restaurant had an Instagram and Facebook presence but very low reach, low engagement, and slow follower growth.
2️⃣ Challenge & Problem Statement
Despite great food quality and ambience:
❌ Low Instagram and Facebook reach
❌ Reels were not getting enough views
❌ Followers were not increasing
❌ Poor visibility among the local audience
👉 Insight:
Regular posting was not enough. The brand needed attention-grabbing content that people trust and engage with.
3️⃣ Strategic Approach – Influencer Reel Strategy 🔥
We decided to collaborate with a local food influencer to create authentic and engaging reel content.
Why Influencer Reels?
Builds instant trust with the audience
Natural and appealing food presentation
Attracts the local crowd
High engagement potential on reels
4️⃣ Execution Strategy
✅ Steps Implemented
1. Influencer Visit & Shoot
The influencer visited the restaurant and captured food, ambience, and overall experience in a reel.
2. Reel Content Planning
Strong hooks, food close-ups, ambience visuals, and clear brand presence.
3. Reel Publishing
The reel was shared on both the influencer’s page and the restaurant’s page.
4. Paid Boosting (Reel Promotion)
The same reel was strategically promoted through Meta Ads to reach a wider local audience.
₹1,000 Instagram Reel Boost
₹1,000 Facebook Reel Boost
5️⃣ Results After Strategy 🚀
📊 Combined Performance (Organic + Boosted)
Reel Views: 88,000+
Total Ad Spend: ₹2,000 only
New Followers Gained:
200+ on Instagram
150+ on Facebook
Massive local visibility and engagement
6️⃣ Key Insights & Learnings 🧠
💡 Influencer content builds trust quickly
💡 Reels have strong organic reach potential
💡 Boosting high-performing content gives the best ROI even with a small budget
💡 Visibility directly drives follower growth
7️⃣ Business Impact
✅ Strong brand awareness in the local area
✅ Noticeable increase in Instagram and Facebook followers
✅ Higher engagement on both platforms
✅ Improved social proof for the restaurant
8️⃣ Conclusion
This case study proves that the right influencer collaboration combined with strategic reel promotion can significantly improve a restaurant’s social media presence.
With just ₹2,000 in ad spend, the restaurant achieved:
🚀 88K+ reel views
📈 200+ Instagram followers
📈 150+ Facebook followers
🎯 Powerful local brand visibility and engagement