✅ Performance Marketing Case Study

🚀 Lead Generation for an Interior Design Company

1️⃣ Project Overview
Industry

Interior Design & Home Décor

Services Offered

Residential Interior Design

Modular Kitchen Design

Wardrobe & Storage Solutions

False Ceiling & Lighting

Customized Home Interiors

Objective

🎯 Generate consistent, high-quality leads within a fixed daily ad budget using Meta Ads.

2️⃣ Challenge & Problem Statement

The campaign was running but not delivering scalable results.

Key Challenges:

❌ Low daily lead volume

❌ English reels not connecting with local audience

❌ Limited engagement on ads

❌ Difficulty scaling leads with the same budget

Initial Performance:

📊 Campaign Setup:

Ad Format: 2 Reels (English)

Daily Budget: ₹300

Leads per Day: 1–5

👉 Insight:
The creatives were visually good but lacked local relatability and emotional connection.

3️⃣ Initial Strategy (Phase 1)
Creative Approach

English language reels

Product & design-focused visuals

Generic background music

Targeting

Location-based audience

Homeowners & interested users

Result:

Despite consistent ad delivery, the campaign was underperforming in terms of lead volume.

4️⃣ Strategic Shift (Phase 2) – Localization Strategy 🔥

To unlock growth, we didn’t change the reel — we changed the language & cultural context.

✅ Key Changes Made:
1. Language Localization

Converted English reel into local language

Added regional tone & expressions

2. Local BGM Integration 🎶

Added trending local background music

Enhanced emotional and cultural connection

3. Same Creative, New Perception

Visuals remained the same

Message became relatable, familiar, and trustworthy

👉 Core Idea:
Don’t change the content, change the connection.

5️⃣ Execution & Implementation
Platforms Used

Meta Ads (Facebook & Instagram)

Actions Taken

Localized reel scripts

Voiceover & captions in regional language

Optimized ad delivery

Retained same budget & targeting

6️⃣ Results After Strategy Change 🚀

📊 Performance Metrics (After Optimization):
Metric Before (English Reels) After (Local Language Reels)
Daily Budget ₹300 ₹300
Leads per Day 1–5 8–20
Creative Format English Reels Local Language Reels
Growth in Leads — Up to 4x–10x

🔥 Impact:

Massive jump in daily leads without increasing budget

Improved engagement & watch time

Higher conversion intent

7️⃣ Key Insights & Learnings 🧠

💡 1. Local Language = Higher Trust

People connect faster with content in their own language.

💡 2. Cultural BGM Boosts Engagement

Local music increased retention and emotional impact.

💡 3. Same Reel, Different Results

Localization alone can multiply performance.

💡 4. Performance Marketing ≠ Only Targeting

Creative & language play a bigger role than audience settings.

8️⃣ Business Impact

✅ Consistent lead flow
✅ Better ROI on ad spend
✅ Scalable creative framework
✅ Strong local brand positioning

The interior design company transformed from low-performing reels to a high-conversion lead generation system.

9️⃣ Conclusion

This case study proves that localization is one of the most powerful levers in performance marketing.

By simply converting English reels into local language with regional BGM, the interior design company achieved exponential growth in daily leads without increasing ad budget.